7 Internet Marketing Trends For Improving Conversions

Internet marketing trends today are all geared towards improving conversions. All our marketing efforts are wasted if we cannot convert our prospects into buyers. This article will reveal 7 small tweaks used by successful internet marketers to increase conversion rate.

In general, the internet marketing trends used to improve conversions are discovered through split testing. These techniques are proven methods to improve conversion rate.

1) Inserting Safety Seals

Blogs, websites and sales pages certified with a safety seal such as McAfee increases trust and credibility, thus boosting conversions.

2) Placement Of Opt-In-Boxes. Place your opt-in box at the top of your page because you want it to be the first thing visitors see. You can also put the same opt in box at the bottom of the page to capture them before they leave.

3) Entry Or Exit Pop Ups. Turn your site visitors into leads by placing a script for an entry or exit pop up with your opt in box.

4) Handling Objections

Have a short FAQ to tackle any last minute queries that might prevent a prospect from buying your product.

5) Money Back Gurantees

Give your customers a 60 day money day back guarantee and your conversions are bound to soar due. Test with different risk free durations to see which converts the best for your product.

6) Split Test Your Call To Action Buttons

Try different call to action buttons such as Add To Cart, Try It Now Risk Free, Buy Now Without Risk etc to see which gives a higher conversion rate.

7) Spam Free Or Privacy Policy Statements

Tell your subscribers to be that their private details will be kept safe and spam free.

In summary, to maximize conversion rate, constantly do split testing, tweak, try new things and stay updated on the latest internet marketing trends.

Posted in: INTERNET MARKETING